Duke Brand Profile
Duke Brand Profile
THE POWER OF DREAM
The DUKE premium lifestyle brand combines absolute casualness with cool elegance. The company’s values are based on its authentic fashion understanding heritage, dating back to the launch of the brand in 1966. Since then the brand has been further developed, taking influence from the latest European fashion trends, and is now a truly a pure Indian Fashion Brand with pan India & abroad presence. DUKE offers full ranges of clothing for men, women, and children. In addition, DUKE has made deep inroads into the thermal, intimate wear, accessories markets as well.Dreams are what drive us. Ever since our inception in 1966 we have continued to deliver innovative knitwear and fabric that have made key style statements. Creation of a unique corporate management system and culture is enabling us to develop into a conglomerate that becomes a role model of worldwide respect and trust. Founder of the group, Komal Kumar Jain, and his son Kuntal Raj Jain, have embraced and taken forward the principles of total Quality Management which translates to doing “whatever it takes!” to guarantee 100% customer delight.
The Group corporate philosophy is based on the following principles:
• Credibility, integrity and honesty
• Straightforward business dealings
• Work as a worship
• Spirit of Social Service and human respect
The business of fashion is dreaming and styling the future. Business strategy, vision & innovation are the principal pillars on which our forward-thinking corporate policy is founded. After all, no company can afford to stand still. We work ceaselessly to develop new directions in apparel production and export, thus ensuring that all our constituent companies shall continue to have a strong voice in the international apparel and textile forums of today and tomorrow.
CORPORATE TRACK RECORD
DUKE’s history began when KOMAL JAIN started making t-shirts in a small setup in Ludhiana, INDIA. He quickly turned his passion for quality and design into the business of making casual wear. In 2003 his son KUNTAL RAJ JAIN joined the company and retained their father’s dedication to garment craftsmanship and attention to detail. Still today, KOMAL KUMAR JAIN is the source of inspiration behind DUKE’s core brand values integrity, refinement, character, understanding and optimism. Now KUNTAL RAJ JAIN the new promoter of the DUKE brand is taking on the challenge and opportunity to turn DUKE into a global brand. Today Duke embraces a complete vertically integrated garments manufacturing plan, with knitting, dyeing, processing, finishing, mercerizing, compacting, embroidery and printing under one roof Production facilities are in India. Duke Fashions (India) Limited Pioneered the T-shirts culture, and gradually established several new trends in knitting garments and fabric research. Today Mr. Kuntal Raj Jain, son of the founder, is steering the flagship brand in the new millennium. Thanks to his dynamic programs, Duke is acknowledged today as the undisputed leader, with a turnover over Rs. 200 crores. Stringent quality control mechanisms punctuate the entire operations and make certain that the final products enjoy true value for money status and first choice of customer in India and abroad as well. The Company Strive to be a good corporate citizen with several path-breaking eco-friendly initiatives to minimize pollution, e.g. waste water treatments, use of nature and eco-friendly materials such as dyes and chemicals, and recycling of polyester yarns. The goal, simply stated is to ensure a “green, unpolluted environment
CUTTING EDGE SYNERGY
Duke is evolving, growing and diversifying to attain new heights.
The key expression is cutting edge technologies and relentless quality checks by a Quality Assurance Team to achieve impeccable synergy. Our in house knitting, dying, mercerizing, finishing, compacting, garment printing, embroidery / printing and manufacturing facilities feature state-of-the-art machineries and equipment supplied by world class Juki, Suku Hara, Pegasus, Yamato, Brother, Barudan, Stefab, Ramsons and others. The embroidery section is fully computerized.The knitting division is fully equipped to make single jersey, double jersey, auto stripes for ribs, fleece, velour, feeder stripes, terry and computer jacquards in diverse gauges, Our fabric choice ranges from 100% cotton to techno-blends with polyester, acrylic, linen, polymix, lyocell, viscose, modal spandex, nylon, rayon etc.The design studio of the company is well laced with expert professionals and latest software. At the beginning of each season, our design team carries out extensive research-based forecasting to ensure that we stay at the pinnacle of contemporary fashion.
Every design that we create, every contract that we accept, we execute it with the strictest regulation. No impractical designs, no cutting corners, no compromising on quality for our valued customers and vendors. Customer satisfaction begins at our drawing board. Every design is created with the need of customers foremost in our mind – we consider how they will fit our designs around their lifestyle. The Duke Group produces for men, women, and children:
T-shirts, Jackets, Sweaters, Track – suit, Sweatshirts, Shirts, Trousers, Denims, Lounge Wears, Lowers, Bermudas, Thermal Wears, Innerwear, Shoes & Accessories, Shawls, Stoles, Lohi, Mufflers & Caps
DUKE brand is taking on the challenge and opportunity to turn DUKE into a global brand. DUKE is established in all the states of INDIA through more than 300 EBOs & being retailed in over 3000 selected premium retailers (MBOs). With the help of its exhaustive advertising and promotional campaign, the company has entered the markets of UAE, Srilanka, Nepal, Bangladesh, Jeddah etc. Moreover the products are also exclusively placed at big chain stores like Reliance, Bharti -Walmart, Metro, Spar, Central, Yebhi.com, Fashion N You, Brand Factory, Coupon, Megamart, Carrefour etc.The success of the Exclusive Showrooms / Factory Outlet and exports is driving the Company to new heights.Foray into Sportswear Segment, Expansion of Retail network and exploring New Export Markets are the key future plans. Duke is now diversifying into many segments. The company is now providing an endless range of product which includes, T-shirts, Jackets, Sweaters, Sweatshirts, Tracksuits, Thermals, Jogging suits, Shirts, Denims and Trousers, Lowers, Bermudas, Shorts, Value packs, Lounge wears, Accessories etc for Men, Women and Kids. Duke continues to make products that are value for money and has created loyal customers who will settle for nothing else.According to Mr.Kuntal Raj Jain, Director, Duke Fashions (I) Ltd, “Our Target Audience is today’s youth who is looking for trendy and stylish range that is sync with international designs, fashions and quality. Duke is a value for money brand and our mission is to make available the international designs and styles at highly reasonable prices. Our New collection is also based on the same philosophy”.
Surely, it will be a treat for the Indian Gen – X this Season