Duke Brand Profile

About Duke

About Duke Fashions India Limited.

Duke Brand Profile
Duke Brand Profile

Ludhiana based Duke Fashions (India) Ltd., a much-favoured name in Knit Wear and fabric and having made key style statements in the segment, is acknowledged today as the undisputed leader in the industry with its renowned brands flourishing under the umbrella group include Duke, X-cite, Creyons, Prime Bodies, Royale Lagos & Neva.
Incepted in 1966, Duke Fashions has not only created a niche place in the domestic market but also has spread its wings across international markets with its innovative products. It is believed that the principles of Total Quality Management (TQM) are adopted in the company which translates in to doing ‘whatever it takes!’ to guarantee 100% consumer satisfaction.
It has received the most-coveted ITID National Award for manufacturing Quality Garments, ISO 9001: 2000, Certificate for maintaining TQM in all the Units, Leader’s of tomorrow Award 2010 by Sh. P. Chidambaram, Udyog Patra by Govt. of India, Employee Safety Award by Punjab Govt., Retail Excellence Award by DFU Publications Mumbai. And Duke has also been proclaimed as the number one selling T-Shirts brand in India by ORG-MARG in their Survey. With the help of its exhaustive advertising and promotional campaign, the company has entered the markets of UAE, Sri Lanka, Nepal, Bangladesh, Jeddah etc.
The company is now providing an endless range of product which includes, T-Shirts, Jackets, Sweaters, Sweatshirts, Tracksuits, Thermals, Jogging suits, Shirts, Denims and Trousers, Lowers, Bermudas, Shorts, Value packs, Lounge wears, Accessories etc for Men, Women and Kids. Duke continues to make products that are value for money and has created loyal customers who will settle for nothing else.

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