Duke’s spring summer collection exudes an easy elegance of summertime chic with vibrant highlighter hues and a touch of show-stopping sophistication with shimmery oceanic blues. Interpret summer with classy, flawless iridescent hues and luxurious leathers or rich, summery colors and refined fabrics. Fashion is all about shifting ideas and changing moods and with each season the desire to add the most covetable trends or the must have pieces to our wardrobes is a necessity. Duke is ready to win the hearts and wardrobes of young people in India, this summer.

Our new collection of T-shirts, Shirts, Jeans, Lounge wear, Shorts and ladies Tops will take your breath away with its charm, style and glowing colors! Our collection allures a fresh air of sophistication and an expression of pure aesthetic pleasure. The appreciation for craftsmanship lends a lyrical element in intriguing ways. Duke summer collection places strong emphasis on intricate craftworks and mirror finishing with great alacrity. Silhouettes have been getting more interesting for a while now and structured is the route to take this season if you want to add a new dimension to your wardrobe.

Latest designs in international fashion in eye caching colors, are specially designed for today’s youth. The new collection boasts of some very exciting color combinations, designs in stripes, prints, short styles, embroidery, patch work, short lengths, round necks, collars, washings etc providing a right selection for urban street wear category. The endless product range comprise of T-shirts, Shirts, Trousers, Denims, Bermudas, Lowers, Lounge wears, for Men, Women and Kids. The product ranges from 425/- onwards. The overwhelming response that the company has received for its outfits is because of very contemporary and elegant styling. The most highlighted product category is Value packs which comprise of different T-shirts pack in attractive colors combinations and styles like 3- round neck T-shirts pack. Value pack range also consists of 2pcs light pique pack, 2pcs mega short designer pack, and 2 pcs v neck designer pack etc. Ladies and Kids 2 pcs value pack is also creating a rage across the market with its exclusive designing, fitting and pricing. The Lounge wear range consists T-shirt Bermuda set and T-shirt Lower set which is ideal for night wear and evening wear featured as sports and relaxed wear. The overwhelming response that the company has received for its outfits is because of very contemporary and elegant styling.

The spring summer collection features brand new styles designed to be fun and useful. In short, Duke included everything in its summer collection that one needs in the summer to look stylish and comfortable. Duke aims to stand out from the rest of the brands in their market by maintaining the highest possible quality standards in all of their clothing. Duke collection is exactly what you need to wear when in doubt. It involved with a unique and creative designing process, our collection revolves around several interesting concepts and promises to offer a global fashion statement and can be worn either to work or casually. This Latest Spring Summer Collection of Duke is must for every wardrobe with wide options in casuals, office wear, and evening wear. Keeping in mind the Indian climatic conditions  and to keep the freshness intact, the cloth have been treated with special sweat absorbent technology  thus  making one feel fresh and active all through the day. Keeping the sultry heat in mind the colors, shades and fabrics are carefully chosen to look cool in hot summers. With their comprehensive designer trainings, the company builds reputable and most durable clothing designed for all ages.

About Duke

Four decade-old, Ludhiana based Duke Fashions (India) ltd, has received the most Coveted ITID National Award for manufacturing Quality Garments, ISO 9001: 2008, certificate for maintaining TQM in all the Units, Udyog Patra by Govt of India, Employee safety Award by Punjab Govt,Retail excellence Award by DFU Publications Mumbai. Duke has also been proclaimed the number one selling T-Shirts brand in India by ORG-MARG in their Survey. In row we have got two national awards i.e Excellent Quality Readymade Garments and Outstanding Entrepreneurship by Ministry of Micro, Small and Medium enterprises, Govt of India. Duke has been conferred with president award for excellence in innovation and manufacturing quality readymade garments. “Recently Duke has been crowned with indian power brand at power brand glam 2013 held at las vegas, usa. The award was presented to mr. Komal Kumar Jain, chairman and mrs. Kanchan Jain, director, duke fashions (india) limited. Duke has got this award for its innovation, product quality, most preferred apparel brand and inspirational leadership who has shaped and continue to shape india’s destiny.”

With the help of its exhaustive advertising and promotional campaign, the company has entered the markets of UAE, Srilanka, Nepal, Bangladesh, Jeddah etc. Duke has an unbeatable marketing network comprising of over 4000 multi brand outlets and 0ver 360 exclusive stores across major cities in India. Moreover the products are also exclusively placed at big chain stores like Central, Reliance Trends, Reliance Market, Arvind Retail, Easy day, Metro, Best price, Total Superstore, Aditya Birla Retail, Hyper city, Brand Factory, Spencers. Etc. We are doing Online business with many associations. Mainly are: Myntra.com, Snapdeal.com, Jabong.com, Flipkart.com, Fashionara.com, Amazon.in, www.dukeindia.com, returnfavor.com. The success of the Exclusive Showrooms is driving the Company to new heights.


Future Plans


Foray into Sportswear Segment, Duke has launched its new Footwear collection STEP AHEAD.  Duke’s new footwear collection is exclusively available on ecommerce sites and www.dukeindia.com. DUKE Step Ahead footwear collection is specially designed and crafted for utmost comfort and style and durability. Duke is now diversifying into many segments. The company is now providing an endless range of product which includes, T-shirts, Jackets, Sweaters, Sweatshirts, Tracksuits, Thermals, Jogging suits, Shirts, Denims and Trousers, Lowers, Bermudas, Shorts, Value packs, Lounge wears, Accessories etc for Men, Women and Kids. Duke continues to make products that are value for money and has created loyal customers who will settle for nothing else.



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