Duke Brand Story

Duke Brand Story

Duke Brand Profile

Duke Brand Profile

THE BRAND :

Ludhiana based Duke Fashions (India) Ltd., a much-favored name in Knit Wear and fabric and having made key style statements in the segment, is acknowledged today as the undisputed leader in the industry with its renowned brands flourishing under the umbrella group include Duke, X-cite, Crayons, Prime Bodies, Royale Lagos & Neva.

Incepted in 1966, Duke Fashions has not only created a niche place in the domestic market but also has spread its wings across international markets with its innovative products. It is believed that the principles of Total Quality Management (TQM) are adopted in the company which translates in to doing ‘whatever it takes!’ to guarantee 100% consumer satisfaction.

PRODUCT CATEGORIES :

The company is now providing an endless range of product which includes, T-Shirts, Jackets, Sweaters, Sweatshirts, Tracksuits, Thermals, Jogging suits, Shirts, Denims and Trousers, Lowers, Bermudas, Shorts, Value packs, Lounge wears, Accessories etc for Men, Women and Kids. Duke continues to make products that are value for money and has created loyal customers who will settle for nothing else

Inspired by the defining trends of International fashion guarantees you fashionable, latest, and elegant styles with international designs – full of vibrancies and romance. Duke Fashions has brought home a veritable showcase of classy flamboyance and Casual Designer-Wear for the young at heart and the trendy in tone for the young, trendy, and the to the one who want to make a mark in the casual fashion. Duke collection comprise of sports and relax wear like tracksuits, jogging suits, Bermudas, lowers, Lounge wears priced attractively between 499/- to 2499/-.

Various Corporate Awards/ Achievements :

 

 

National Quality award from President of India Mrs. Pratibha Devi Singh Patil. Duke has been crowned with Indian Power Brand at power brand glam 2013 held at Las Vegas, USA. Operational Excellence Award from Reliance Trends. Emerging youth brand of India Award from Reliance. Leaders of tomorrow award from Sh. P.Chidamabaram. Life time achievement award from Governor of Punjab Sh. Shivraj Patil for contribution to Indian Industry. An ISO 9001:2008 Certification by DNV Netherlands. Udyog Patra award by Government of India. The award was conferred by Cabinet Minister Sh. Sharad Yadav. ITID Quality Excellence award by Ministry of Textiles, Government of India. The award was presented by Cabinet Minister Sh. Shankar Singh Vaghela. Inside Fashion Retail excellence award by DFU group of Publications, Mumbai. The leading Trade & Business Magazine of India. National award by Ministry of Small and Medium enterprise, Government of India for manufacturing quality Readymade garments. National award by Ministry of Small and Medium enterprise, Government of India for Outstanding Entrepreneurship. Advertising excellence award by Dainik Bhaskar Group of publications. Employee Safety Award by Punjab Government And Duke has also been proclaimed as the number one selling T-Shirts brand in India by ORG-MARG in their Survey. With the help of its exhaustive advertising and promotional campaign, the company has entered the markets of UAE, Sri Lanka, Nepal, Bangladesh, Jeddah etc.

TRENDS :

The trends for Summer 2014 would be a mix of a lot of things but the focus primarily would be on the color palette. Brighter colors would be there for men and women both and in the arena of brighter tones, Neon colors will outshine all the other palettes. So men also would not be scared to wear fuchsias, electric blues and neon greens this season.

There would be a lot of different trend lines that would be visible this season as

  1. 60’s style : The prints and cuts would be more of geometric with vibrant colors.
  2. African influence : For the typical Moroccan graphic influences.
  3. Haphazard Glam : Mixture of animal skins with floral and heavy accessories.
  4. Khakis : Khakis and earthy colors would make a modest comeback.

The Silhouettes would be easy to wear and relaxed. Fits are getting closer and waists are getting lower.  A lot of fabric interests would be used in women as well as men from Viscose blends, Linen blends to stretch fabrics etc. But regardless of neon colors and fancy fabrics, minimalism would be the key.

CHALLENGES :

Indian garment industry is very promising as India has a mass consumption base and spending power with level of per capita income on rising side so the expenditure.

 

New segment like ecom retail, online B2C, B2B, Organised retail frame work is gaining momentum, MBO business is in full swing and other channels are also growing simultaneously

 

With the advent of FDI into multi retail, growth and competition will rise simultaneously

 

Culmination of unorganised and organised retail sector need more focus

 

Unorganised sector needs technology and knowhow inputs to grow..Whereas organised sector needs investments in IT, Marketing and promotion to prosper

 

EXPANSION PLANS :

Duke Fashions India Ltd.  is planning to expand to 50 EBO’s by the year 2014. With plans to expand its chain of EBO’s, the brand promises to offer products that offers a personal stylish and a concierge service with loyalty benefits for both men and women . An expansion has conceptualized which strengthens the brand’s presence globally.

Our aim is to bring the latest high-street fashion to your door steps within a price range that does not disturb your wallet.

FROM THE DESK OF DIRECTOR :

Nevertheless, Kuntal Raj Jain, Director, Duke Fashion India Limited, is one of the foremost entrepreneurs and new face of independent and emerging India. His father Komal Kumar Jain (Senior Jain) was then a small businessman, who later rose to become one of the legends of Indian industry and one of India’s most distinguished business leaders and nationally respected for his business acumen and entrepreneurial spirit. He is the pioneer of establishing T-Shirt Culture in India. In the year 1999, Duke was voted India’s No. 1 T-Shirt brand and since then there’s no looking back and have managed to bag that place till today. Junior Jain believes in giving people a lot of independence.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s