It’s a time for renewal, to try new things, to head outside and soak up the sun. Duke welcomes the season with a Spring/Summer 2015 Active wear collection that celebrate cushy and comfort with its striking design and modern fit. Duke’s Active wear is designed in a superlight fabric, for warm summer days with a comfortable fit and provide a sporty look for a fashion-forward look with built-in ease of movement. Versatile, lightweight and comfortable, these pieces work well everywhere from the streets to the beach.
Duke active wear comprise of Lounge wear, Bermudas, capris, shorts, lowers, jogging suits etc for men, women and kids. With focus on style and comfort, the interesting collection is an array of lightweight and cool fabrics that look chic and comfortable for all weather conditions. Natural fabrics have been used which are thinner, with a softer feeling on the skin and will let your skin breathe. Active wear collection is ideal for all kind of leisure, casual, running, jogging and sporting activity. Duke collection comprise of sports and relax wear like tracksuits, jogging suits, Bermudas, lowers, Lounge wears priced attractively between 375/- to 1325/-
Duke Active wear features a superlight and stretchy quick-dry material and inspired by the defining trends of International fashion which guarantees you fashionable, latest and elegant styles with International designs which are full of vibrancy and romance. This keeps the active wear functional for outdoor adventures and for warmer summer days spent relaxing. We work to develop fabrics that challenge industry standards in sustainability, performance and feel. Our fabrics typically are soft, lightweight, and stretchy—in other words, they are perfectly suited for making active wear. The way we do business is a way of redefining what business can mean and the effect it can have. We consider the environmental impact of our products long before needle ever meets fabric. With every single piece we make, sustainability comes standard.
Duke Fashions (India) ltd, has been conferred with president award; two national awards i.e Excellent Quality Readymade Garments and Outstanding Entrepreneurship, crowned with indian power brand at power brand glam 2013 held at las vegas, usa. Duke has got this award for its innovation, product quality, most preferred apparel brand and inspirational leadership who has shaped and continue to shape india’s destiny.”
Duke has an unbeatable marketing network comprising of over 4000 multi brand outlets and 0ver 360 exclusive stores across major cities in India. Moreover the products are also exclusively placed at big chain stores like Central, Reliance Trends, Reliance Market, Arvind Retail, Easy day, Metro, Best price, Total Superstore, Aditya Birla Retail, Hyper city, Brand Factory, Spencers. Etc and doing online business on Myntra.com, Snapdeal.com, Jabong.com, Flipkart.com, Fashionara.com, Amazon.in, returnfavor.com, www.dukeindia.com. The success of the Exclusive Showrooms is driving the Company to new heights.
Sometimes it takes just one step forward for a new beginning. Proudly presenting the newest footwear collection by DUKE. Step into the world of International styling, pure comfort and brilliant performance.
DUKE a leading fashion & apparel brand of India Proudly introduces the STEP AHEAD, a premium lifestyle footwear collection. Duke Step Ahead footwear collection is specially designed and crafted for utmost comfort style and durability. STEP ahead is the First Premium Footwear Collection by DUKE Fashions. The new footwear collection perfectly epitomizes the DUKE brand in its style, aesthetic and production. Every detail of the shoe is carefully produced with the care of Italian craftsmanship.
DUKE today announced plans to expand its product range by entering into footwear segments. The expansion will create a centralized, multi-product engine for wholesale and retail distribution, supporting DUKE’s long-term business growth in INDIA.
The Footwear range of DUKE Feature’s variety of Sports, Lifestyle, casual and joggers.
Duke’s spring summer collection exudes an easy elegance of summertime chic with vibrant highlighter hues and a touch of show-stopping sophistication with shimmery oceanic blues. Interpret summer with classy, flawless iridescent hues and luxurious leathers or rich, summery colors and refined fabrics. Fashion is all about shifting ideas and changing moods and with each season the desire to add the most covetable trends or the must have pieces to our wardrobes is a necessity. Duke is ready to win the hearts and wardrobes of young people in India, this summer.
Our new collection of T-shirts, Shirts, Jeans, Lounge wear, Shorts and ladies Tops will take your breath away with its charm, style and glowing colors! Our collection allures a fresh air of sophistication and an expression of pure aesthetic pleasure. The appreciation for craftsmanship lends a lyrical element in intriguing ways. Duke summer collection places strong emphasis on intricate craftworks and mirror finishing with great alacrity. Silhouettes have been getting more interesting for a while now and structured is the route to take this season if you want to add a new dimension to your wardrobe.
Latest designs in international fashion in eye caching colors, are specially designed for today’s youth. The new collection boasts of some very exciting color combinations, designs in stripes, prints, short styles, embroidery, patch work, short lengths, round necks, collars, washings etc providing a right selection for urban street wear category. The endless product range comprise of T-shirts, Shirts, Trousers, Denims, Bermudas, Lowers, Lounge wears, for Men, Women and Kids. The product ranges from 425/- onwards. The overwhelming response that the company has received for its outfits is because of very contemporary and elegant styling. The most highlighted product category is Value packs which comprise of different T-shirts pack in attractive colors combinations and styles like 3- round neck T-shirts pack. Value pack range also consists of 2pcs light pique pack, 2pcs mega short designer pack, and 2 pcs v neck designer pack etc. Ladies and Kids 2 pcs value pack is also creating a rage across the market with its exclusive designing, fitting and pricing. The Lounge wear range consists T-shirt Bermuda set and T-shirt Lower set which is ideal for night wear and evening wear featured as sports and relaxed wear. The overwhelming response that the company has received for its outfits is because of very contemporary and elegant styling.
The spring summer collection features brand new styles designed to be fun and useful. In short, Duke included everything in its summer collection that one needs in the summer to look stylish and comfortable. Duke aims to stand out from the rest of the brands in their market by maintaining the highest possible quality standards in all of their clothing. Duke collection is exactly what you need to wear when in doubt. It involved with a unique and creative designing process, our collection revolves around several interesting concepts and promises to offer a global fashion statement and can be worn either to work or casually. This Latest Spring Summer Collection of Duke is must for every wardrobe with wide options in casuals, office wear, and evening wear. Keeping in mind the Indian climatic conditions and to keep the freshness intact, the cloth have been treated with special sweat absorbent technology thus making one feel fresh and active all through the day. Keeping the sultry heat in mind the colors, shades and fabrics are carefully chosen to look cool in hot summers. With their comprehensive designer trainings, the company builds reputable and most durable clothing designed for all ages.
Four decade-old, Ludhiana based Duke Fashions (India) ltd, has received the most Coveted ITID National Award for manufacturing Quality Garments, ISO 9001: 2008, certificate for maintaining TQM in all the Units, Udyog Patra by Govt of India, Employee safety Award by Punjab Govt,Retail excellence Award by DFU Publications Mumbai. Duke has also been proclaimed the number one selling T-Shirts brand in India by ORG-MARG in their Survey. In row we have got two national awards i.e Excellent Quality Readymade Garments and Outstanding Entrepreneurship by Ministry of Micro, Small and Medium enterprises, Govt of India. Duke has been conferred with president award for excellence in innovation and manufacturing quality readymade garments. “Recently Duke has been crowned with indian power brand at power brand glam 2013 held at las vegas, usa. The award was presented to mr. Komal Kumar Jain, chairman and mrs. Kanchan Jain, director, duke fashions (india) limited. Duke has got this award for its innovation, product quality, most preferred apparel brand and inspirational leadership who has shaped and continue to shape india’s destiny.”
With the help of its exhaustive advertising and promotional campaign, the company has entered the markets of UAE, Srilanka, Nepal, Bangladesh, Jeddah etc. Duke has an unbeatable marketing network comprising of over 4000 multi brand outlets and 0ver 360 exclusive stores across major cities in India. Moreover the products are also exclusively placed at big chain stores like Central, Reliance Trends, Reliance Market, Arvind Retail, Easy day, Metro, Best price, Total Superstore, Aditya Birla Retail, Hyper city, Brand Factory, Spencers. Etc. We are doing Online business with many associations. Mainly are: Myntra.com, Snapdeal.com, Jabong.com, Flipkart.com, Fashionara.com, Amazon.in, www.dukeindia.com, returnfavor.com. The success of the Exclusive Showrooms is driving the Company to new heights.
Foray into Sportswear Segment, Duke has launched its new Footwear collection STEP AHEAD. Duke’s new footwear collection is exclusively available on ecommerce sites and www.dukeindia.com. DUKE Step Ahead footwear collection is specially designed and crafted for utmost comfort and style and durability. Duke is now diversifying into many segments. The company is now providing an endless range of product which includes, T-shirts, Jackets, Sweaters, Sweatshirts, Tracksuits, Thermals, Jogging suits, Shirts, Denims and Trousers, Lowers, Bermudas, Shorts, Value packs, Lounge wears, Accessories etc for Men, Women and Kids. Duke continues to make products that are value for money and has created loyal customers who will settle for nothing else.
Ludhiana based Duke Fashions (India) Ltd., a much-favored name in Knit Wear and fabric and having made key style statements in the segment, is acknowledged today as the undisputed leader in the industry with its renowned brands flourishing under the umbrella group include Duke, X-cite, Crayons, Prime Bodies, Royale Lagos & Neva.
Incepted in 1966, Duke Fashions has not only created a niche place in the domestic market but also has spread its wings across international markets with its innovative products. It is believed that the principles of Total Quality Management (TQM) are adopted in the company which translates in to doing ‘whatever it takes!’ to guarantee 100% consumer satisfaction.
PRODUCT CATEGORIES :
The company is now providing an endless range of product which includes, T-Shirts, Jackets, Sweaters, Sweatshirts, Tracksuits, Thermals, Jogging suits, Shirts, Denims and Trousers, Lowers, Bermudas, Shorts, Value packs, Lounge wears, Accessories etc for Men, Women and Kids. Duke continues to make products that are value for money and has created loyal customers who will settle for nothing else
Inspired by the defining trends of International fashion guarantees you fashionable, latest, and elegant styles with international designs – full of vibrancies and romance. Duke Fashions has brought home a veritable showcase of classy flamboyance and Casual Designer-Wear for the young at heart and the trendy in tone for the young, trendy, and the to the one who want to make a mark in the casual fashion. Duke collection comprise of sports and relax wear like tracksuits, jogging suits, Bermudas, lowers, Lounge wears priced attractively between 499/- to 2499/-.
Various Corporate Awards/ Achievements :
National Quality award from President of India Mrs. Pratibha Devi Singh Patil. Duke has been crowned with Indian Power Brand at power brand glam 2013 held at Las Vegas, USA. Operational Excellence Award from Reliance Trends. Emerging youth brand of India Award from Reliance. Leaders of tomorrow award from Sh. P.Chidamabaram. Life time achievement award from Governor of Punjab Sh. Shivraj Patil for contribution to Indian Industry. An ISO 9001:2008 Certification by DNV Netherlands. Udyog Patra award by Government of India. The award was conferred by Cabinet Minister Sh. Sharad Yadav. ITID Quality Excellence award by Ministry of Textiles, Government of India. The award was presented by Cabinet Minister Sh. Shankar Singh Vaghela. Inside Fashion Retail excellence award by DFU group of Publications, Mumbai. The leading Trade & Business Magazine of India. National award by Ministry of Small and Medium enterprise, Government of India for manufacturing quality Readymade garments. National award by Ministry of Small and Medium enterprise, Government of India for Outstanding Entrepreneurship. Advertising excellence award by Dainik Bhaskar Group of publications. Employee Safety Award by Punjab Government And Duke has also been proclaimed as the number one selling T-Shirts brand in India by ORG-MARG in their Survey. With the help of its exhaustive advertising and promotional campaign, the company has entered the markets of UAE, Sri Lanka, Nepal, Bangladesh, Jeddah etc.
The trends for Summer 2014 would be a mix of a lot of things but the focus primarily would be on the color palette. Brighter colors would be there for men and women both and in the arena of brighter tones, Neon colors will outshine all the other palettes. So men also would not be scared to wear fuchsias, electric blues and neon greens this season.
There would be a lot of different trend lines that would be visible this season as
60’s style : The prints and cuts would be more of geometric with vibrant colors.
African influence : For the typical Moroccan graphic influences.
Haphazard Glam : Mixture of animal skins with floral and heavy accessories.
Khakis : Khakis and earthy colors would make a modest comeback.
The Silhouettes would be easy to wear and relaxed. Fits are getting closer and waists are getting lower. A lot of fabric interests would be used in women as well as men from Viscose blends, Linen blends to stretch fabrics etc. But regardless of neon colors and fancy fabrics, minimalism would be the key.
Indian garment industry is very promising as India has a mass consumption base and spending power with level of per capita income on rising side so the expenditure.
New segment like ecom retail, online B2C, B2B, Organised retail frame work is gaining momentum, MBO business is in full swing and other channels are also growing simultaneously
With the advent of FDI into multi retail, growth and competition will rise simultaneously
Culmination of unorganised and organised retail sector need more focus
Unorganised sector needs technology and knowhow inputs to grow..Whereas organised sector needs investments in IT, Marketing and promotion to prosper
EXPANSION PLANS :
Duke Fashions India Ltd. is planning to expand to 50 EBO’s by the year 2014. With plans to expand its chain of EBO’s, the brand promises to offer products that offers a personal stylish and a concierge service with loyalty benefits for both men and women . An expansion has conceptualized which strengthens the brand’s presence globally.
Our aim is to bring the latest high-street fashion to your door steps within a price range that does not disturb your wallet.
FROM THE DESK OF DIRECTOR :
Nevertheless, Kuntal Raj Jain, Director, Duke Fashion India Limited, is one of the foremost entrepreneurs and new face of independent and emerging India. His father Komal Kumar Jain (Senior Jain) was then a small businessman, who later rose to become one of the legends of Indian industry and one of India’s most distinguished business leaders and nationally respected for his business acumen and entrepreneurial spirit. He is the pioneer of establishing T-Shirt Culture in India. In the year 1999, Duke was voted India’s No. 1 T-Shirt brand and since then there’s no looking back and have managed to bag that place till today. Junior Jain believes in giving people a lot of independence.
THE POWER OF DREAM
The DUKE premium lifestyle brand combines absolute casualness with cool elegance. The company’s values are based on its authentic fashion understanding heritage, dating back to the launch of the brand in 1966. Since then the brand has been further developed, taking influence from the latest European fashion trends, and is now a truly a pure Indian Fashion Brand with pan India & abroad presence. DUKE offers full ranges of clothing for men, women, and children. In addition, DUKE has made deep inroads into the thermal, intimate wear, accessories markets as well.Dreams are what drive us. Ever since our inception in 1966 we have continued to deliver innovative knitwear and fabric that have made key style statements. Creation of a unique corporate management system and culture is enabling us to develop into a conglomerate that becomes a role model of worldwide respect and trust. Founder of the group, Komal Kumar Jain, and his son Kuntal Raj Jain, have embraced and taken forward the principles of total Quality Management which translates to doing “whatever it takes!” to guarantee 100% customer delight.
The Group corporate philosophy is based on the following principles:
• Credibility, integrity and honesty
• Straightforward business dealings
• Work as a worship
• Spirit of Social Service and human respect
The business of fashion is dreaming and styling the future. Business strategy, vision & innovation are the principal pillars on which our forward-thinking corporate policy is founded. After all, no company can afford to stand still. We work ceaselessly to develop new directions in apparel production and export, thus ensuring that all our constituent companies shall continue to have a strong voice in the international apparel and textile forums of today and tomorrow.
CORPORATE TRACK RECORD
DUKE’s history began when KOMAL JAIN started making t-shirts in a small setup in Ludhiana, INDIA. He quickly turned his passion for quality and design into the business of making casual wear. In 2003 his son KUNTAL RAJ JAIN joined the company and retained their father’s dedication to garment craftsmanship and attention to detail. Still today, KOMAL KUMAR JAIN is the source of inspiration behind DUKE’s core brand values integrity, refinement, character, understanding and optimism. Now KUNTAL RAJ JAIN the new promoter of the DUKE brand is taking on the challenge and opportunity to turn DUKE into a global brand. Today Duke embraces a complete vertically integrated garments manufacturing plan, with knitting, dyeing, processing, finishing, mercerizing, compacting, embroidery and printing under one roof Production facilities are in India. Duke Fashions (India) Limited Pioneered the T-shirts culture, and gradually established several new trends in knitting garments and fabric research. Today Mr. Kuntal Raj Jain, son of the founder, is steering the flagship brand in the new millennium. Thanks to his dynamic programs, Duke is acknowledged today as the undisputed leader, with a turnover over Rs. 200 crores. Stringent quality control mechanisms punctuate the entire operations and make certain that the final products enjoy true value for money status and first choice of customer in India and abroad as well. The Company Strive to be a good corporate citizen with several path-breaking eco-friendly initiatives to minimize pollution, e.g. waste water treatments, use of nature and eco-friendly materials such as dyes and chemicals, and recycling of polyester yarns. The goal, simply stated is to ensure a “green, unpolluted environment
CUTTING EDGE SYNERGY
Duke is evolving, growing and diversifying to attain new heights.
The key expression is cutting edge technologies and relentless quality checks by a Quality Assurance Team to achieve impeccable synergy. Our in house knitting, dying, mercerizing, finishing, compacting, garment printing, embroidery / printing and manufacturing facilities feature state-of-the-art machineries and equipment supplied by world class Juki, Suku Hara, Pegasus, Yamato, Brother, Barudan, Stefab, Ramsons and others. The embroidery section is fully computerized.The knitting division is fully equipped to make single jersey, double jersey, auto stripes for ribs, fleece, velour, feeder stripes, terry and computer jacquards in diverse gauges, Our fabric choice ranges from 100% cotton to techno-blends with polyester, acrylic, linen, polymix, lyocell, viscose, modal spandex, nylon, rayon etc.The design studio of the company is well laced with expert professionals and latest software. At the beginning of each season, our design team carries out extensive research-based forecasting to ensure that we stay at the pinnacle of contemporary fashion.
Every design that we create, every contract that we accept, we execute it with the strictest regulation. No impractical designs, no cutting corners, no compromising on quality for our valued customers and vendors. Customer satisfaction begins at our drawing board. Every design is created with the need of customers foremost in our mind – we consider how they will fit our designs around their lifestyle. The Duke Group produces for men, women, and children:
T-shirts, Jackets, Sweaters, Track – suit, Sweatshirts, Shirts, Trousers, Denims, Lounge Wears, Lowers, Bermudas, Thermal Wears, Innerwear, Shoes & Accessories, Shawls, Stoles, Lohi, Mufflers & Caps
DUKE brand is taking on the challenge and opportunity to turn DUKE into a global brand. DUKE is established in all the states of INDIA through more than 300 EBOs & being retailed in over 3000 selected premium retailers (MBOs). With the help of its exhaustive advertising and promotional campaign, the company has entered the markets of UAE, Srilanka, Nepal, Bangladesh, Jeddah etc. Moreover the products are also exclusively placed at big chain stores like Reliance, Bharti -Walmart, Metro, Spar, Central, Yebhi.com, Fashion N You, Brand Factory, Coupon, Megamart, Carrefour etc.The success of the Exclusive Showrooms / Factory Outlet and exports is driving the Company to new heights.Foray into Sportswear Segment, Expansion of Retail network and exploring New Export Markets are the key future plans. Duke is now diversifying into many segments. The company is now providing an endless range of product which includes, T-shirts, Jackets, Sweaters, Sweatshirts, Tracksuits, Thermals, Jogging suits, Shirts, Denims and Trousers, Lowers, Bermudas, Shorts, Value packs, Lounge wears, Accessories etc for Men, Women and Kids. Duke continues to make products that are value for money and has created loyal customers who will settle for nothing else.According to Mr.Kuntal Raj Jain, Director, Duke Fashions (I) Ltd, “Our Target Audience is today’s youth who is looking for trendy and stylish range that is sync with international designs, fashions and quality. Duke is a value for money brand and our mission is to make available the international designs and styles at highly reasonable prices. Our New collection is also based on the same philosophy”.
Surely, it will be a treat for the Indian Gen – X this Season